IAB: Proposed FTC Rules Could `Criminalize the Internet’

Washington, DC– The Interactive Advertising Bureau has hit back strongly against the Federal Trade Commission’s Advanced Notice of Proposed Rulemaking (ANPR) relating to “commercial surveillance” arguing that the move should reduce digital advertising by billions of dollars and that the agency is greatly exceeding its authority.

In a filing with the FTC, IAB executive vice president of public policy Lartease Tiffith appealed to the FTC to reduce the routine collection, aggregation and analysis of consumer data to “commercial surveillance,” moving to dismiss the IAB’s publication as “a definition so broad that the FTC’s rule could criminalize the Internet itself.” .

Source

Leave a Reply

Your email address will not be published.

Related Articles

Back to top button