From Paphos to Zagreb: Technology is helping visitors see ancient cities through a new lens

Imagine traveling to a city where all tourist offers are available in an application and in the country Language. Where it is not needed queue to the gallery, because the factories can be activated using your smartphone. Or where virtual reality (VR) reconstructions of historical events breathe life heritage sites.

Cities are redefining pain tourism.

Two years of pandemic-related travel restrictions have changed the way we experience the world. Virtual Tours It helped us explore places from the comfort of our beds business travel Phrygum to receive video calls.

Now borders They concluded that countries are capitalizing on this technology to attract tourists and enhance their experiences.

word.’pain in the cityAs you think about it robots walking the streets, flying cars crossing the skies, or controlling public services with artificial intelligence. The situation is slightly different, but no less exciting.

A pain means standing in the city accessibility, sustainabledigitalization, creativity and protection cultural heritage.

Denmarkeven before the pandemic the capital passed in this way. The Copenhagen The Visitor Service invites tourists to make their own journeys with the help of touch guides, robotics and VR goggles, when the app disseminates data and collects data to help improve services.

Hoping to join these ranks, destinations like Zagreb in Croatia and Paphos in Cyprus they spare no labor. They are using of life such as augmented reality (AR) to create virtual experiences that are usually reserved for the gambling industry.

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These projects saw both cities shortlisted for the 2023 European Capital of Smart Tourism, a competition that recognizes outstanding achievements. European cities as tourism destinations.

AR transforms Zagreb into a giant virtual art exhibition

Last month, the Zagreb Tourist Board teamed up with the tech company Equinox to turn the tide Croatia in a giant art exhibition called Art Future.

Visitors are invited to download the Equinox XR app on their phones. Once they reached the location of a particular installation, they could open their camera in the app and the box artwork It’s covered in an AR-branded experience for any Pokémon GO player out there.

“The reality is enhanced by the technology that gives people the experience” virtual content, embedded in the surrounding real world”, explains Ivan Voras, founder of Equinox and technical director of the show.

“This can be done through special hardware like glasses, but it’s much more efficient and can reach the audience now. mobile phones.

Nineteen contemporary artists, animators and 3D modelers from around the world showed off their art – virtual. art in places of real life – in Art Future.

“Visitors and residents [could] view artwork by major international artists in almost every square or park across the city,” says Ivan. He covered the world’s polarizing topics NFTsthe power of healing art and accounting solutions unceasing global warming.

This was not the first equinox when the Zagreb Tourist Board was eating into the future exhibition. At Christmas they set up animated and interactive gift boxes around the city for people to find.

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Each showcases digitally created projects firmly rooted in the real world, and demonstrates how technology can be used to enhance Turn around attractions without the need for major infrastructure.

Paphon brings the legendary heritage site to life through your smartphone

Paphos in the south Cyprus is a popular tourist destination. Aphrodite is a legendary seaside city, whose ancient remains have earned its reputation UNESCO World Heritage Site to be seen

Leveraging the city’s fabulous past in futuristic fashion, the Paphos tourism board has developed an app that allows users to bring the stories of its history to life.

The Nativity of Aphrodite app interacts with three different story scenes.

“Through various places in showing your on the beachThe app allows you to experience the animated Aphrodite in a real environment,” explains Nasos Hadjigeorgiou, head of the Paphos regional board.

Users can use the Friday rising a wave as born in a high place, or explore and relax on the beach.

“The main reason for us to use AR is to turn it into a tangible part of the experience, providing” digital information and communication in a real-world environment,” says Nasos.

Soon, culture lovers interested in learning more about the story of Aphrodite will have a new tool at their service.

“We are in the final stage of developing almost the full story of Aphrodite. This will include information and places connected with the birth and life of the Goddess,” says Nasos.

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In addition to this new app, Paphos tourism boards have their big plans clever tourism design.

“We are also investing heavily in smart signs, converting static signs to interactive ones [ones]said Nasos. Here you will find 360 degrees of detail, audio guides in most cases Languagesvideos and images at the fingertips of visitors.

What do travelers expect from smart destinations in the future?

Like tourism As the sector continues to embrace technology, smarter maps are set to become the norm.

This can be materialized in a thousand ways to make it lighter, more memorable personalized tourists experience.

Museums it will become more interactive; boundaries could be digitally dressed with historical images and information, and tourists could see how busy attractions in real time so they can plan their visits accordingly.

Recreational boards are leveraging technology in ever more creative ways, cutting edge between edges digital and the corporeal worlds. For example, Visit Sweden Recently released ‘Stelbound by Sweden’, a popular full audiobook, the end of which can only be heard with the body present in Swedish. the forest.

There is still a huge gap between traditional winners destinations and we want to visit smart cities. But the developments we see in tourism already give us a taste of what tourism will be like in it the future.


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