So, you like to watch football in the afternoon, it seems. At least when the US is in the World Cup.
Both Fox, which owns the U.S. English-language rights to the World Cup, and NBC’s Telemundo Deportes, which has the U.S. Spanish-language WC rights, released their viewership numbers Monday for the 1-1 draw between the United States and Wales. Here’s what you need to know:
- Fox said its broadcast averaged 8.306 million viewers while Telemundo said it averaged a total audience delivery of 3.4 million viewers (total audience delivery includes linear viewing , digital and streaming).
- Fox’s top-rated television markets for the game were Austin, Cincinnati, Dallas, San Diego and Philadelphia.
- Fox said it was the most televised Group Stage match in the company’s history with an average minute audience of 563,000 viewers.
- The match reached 9.434 million viewers in the final minutes.
- The combined roughly 11.7 million viewers is a solid start for viewers given that the game started at 2:00 pm ET and 11:00 am PT.
The game represents the first World Cup appearance for the United States since the 2014 World Cup in Brazil. Four years ago Fox had to navigate the absence of the United States and focused its programming a lot on international stars and Russia as a 33rd character in the middle of the draw of 32 teams.
Can you put this in context?
It’s honestly hard to do since we don’t have a perfect comparison. The last time the United States was in the World Cup was eight years ago. The USA’s opening Group Stage match – a 2-1 win over Ghana on June 16, 2014 – drew 11.1 million viewers for a match that started at 6:00 pm ET. Univision added 4.8 million viewers to its coverage, which per Sports Media Watch was the network’s largest audience for a US World Cup game. – Deitsch
Will England-US group stage match set attendance record?
As I wrote The Athletic Last week, Fox Sports World Cup executive producer David Neal and Fox Sports executive vice president of strategy and analytics Mike Mulvihill predicted that the USA-England match on November 25 will be the game of soccer most watched male in the United States. television history. The current mark is the 2014 World Cup match between Portugal and the United States. That match drew 18.2 million viewers on ABC and 6.5 million viewers on Univision.
Along with a big-name opponent in England on Black Friday, Fox will have the benefit of an avalanche of promotions, including a football-centric float in the Macy’s Thanksgiving Day parade and a strong push during its Giants-Cowboys NFL game after Thanksgiving noon – a time. slot and host team that drew more than 38 million viewers for CBS last Thanksgiving. – Deitsch
(Photo: Danielle Parhizkaran/USA Today)