Around this time of year, you can’t blame a consumer for thinking it’s Black Friday or Cyber Monday. After all, it certainly seems that way.
Technically, Cyber Monday is on Monday, November 28, this year, but the deals on tech toys (and tons of other non-tech consumer goods) are already out, in many cases.
“We’ve seen more deals on Cyber Mondays than Black Friday, and even in years where they come up a little short, these early events still have strong deals worth checking out,” said a consumer analyst. Deal News Julie Ramhold. .
Black Friday was also a game of cat and mouse between consumers and retailers.
“Retailers lure shoppers into their stores with the promise of incredible discounts, and consumers rip through the door bloggers to find the few quality items that are good value,” said chief business officer of technology agency Reaktor, Michael Levitz . “This year is different and there is an excess of high-quality inventory on valuable shelves and warehouses.”
No matter when you start your Online Shopping, keep an eye on these trends as the holidays begin.
Clothing up to 50% off. “Cyber Monday is best known for store-wide discounts and expectations shouldn’t change in this economy.
“Some of the best storewide discounts are 30%-50% off and can usually be found at popular branded clothing outlets starting Sunday,” said Smarty chief executive officer Vipin Porwal. “This is where stacking other rewards opportunities for Cyber Monday purchases, like cash back and points, can save you big on larger purchases.”
Apple iPads at a deep discount. You never know what Apple will discount for the holidays, but the iPad seems like a good bet this year.
“Last year, we saw refurbished iPad Air 2 models for as little as $170 on Cyber Monday, and 4th generation iPad Pro 12.9” models were priced from $940,” said Ramhold. “If you don’t mind a smaller screen, know that we’ve also seen 2020 iPad Pro 11” models starting at $770.
Some iPad Pro models can come with gift cards worth up to $100. “Set a smartphone alert for the iPad you’re trying to buy, so you don’t miss out on this deal,” Ramhold added.
Big box retailers starting soon. Leading up to Cyber Monday, Walmart is launching its “Deals For Days” events each week, culminating in a Cyber Monday event on November 28.
“Historically, Walmart offers better discounts on electronics, especially televisions and laptops, during Cyber Monday than they do on Black Friday,” said TopCashback.com consumer expert Rebecca Gramuglia.
Other major retailers are following suit.
“In the past, Best Buy has offered deals on a variety of tech items for Cyber Monday, including tablets, video games, smart watches, and tech accessories (ie phone cases, watch bands, etc.),” Gramuglia noted. “You can expect similar offers this year, including discounts of over 50% on selected items.”
Hit up Amazon. The digital retail giant blew the roof off Cyber Monday 2021 sales, added 10.8% to the company’s total annual revenue and looks to top that figure in 2022.
Amazon will pull out all the stops to do that job, with deep discounts on select Alexa devices for 70%, and Nordic Track S22i Studio Cycles at 40% off, Ramhold said.
“Also find select Ring devices and bundles for up to 40% off and Amazon Fire TV devices for up to 50% off,” she said.
Get physical. The physical store is back in 2022 and that means Black Friday will be more experiential this year.
‘After training consumers to buy online, retailers saw a significant increase in costs associated with their online channels, including customer acquisition, shipping and returns,’ Levitz told TheStreet. “There was a drop in customer loyalty. Suddenly, a physical footprint went from a liability to a valuable asset, and many direct-to-consumer brands, like Warby Parker, raced to open new stores.”
Now, brands are transforming their retail locations into fully immersive brand environments, staffed by expert enthusiasts.
“These new shopping spaces are designed to upsell and cross-sell, educate and inspire,” Levitz said. “There is no such thing as casual shopping anymore: consumers are on a deliberate mission to achieve a goal.”
Retail stores must help customers achieve that goal in ways that are not only transactional, but also motivating, educational and experiential.
“The goal is to attract, retain and grow your customers,” Levitz added. “Coming out of the pandemic, the store cannot be a place where shoppers simply see and pick up an item and take it home. That model cannot compete against the convenience of e-commerce.”
Be careful out there. Holiday shopping, especially high-profile dates like Cyber Monday, gets to you fast. So prepare.
“It’s important to check the fine print on an item – whether it’s a return policy, shipping timelines, or anything in between – to make sure you’re comfortable buying the item,” Gramuglia said. “If you don’t read the fine print, you may end up having to keep a ‘final sale’ item that you may have returned, or you may have to pay shipping costs to ship the product Back.”
In addition, if you are on the prowl come Cyber Monday, make sure you don’t miss out on any deals by installing a free money saving tool, such as the TopCashback Browser Extension, which notifies you when you are on a site. offering cash back and coupons.
“This can also save you time by applying deals immediately, and it allows you to look up reimbursement rates directly in the extension to find out where you can save the most,” Gramuglia said .