AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards

Digiday’s Prestigious Awards Program Recognizes the Technology Modernizing Media and Marketing Around the world

New York, 21 Nov /PRNewswire/ — AdTheorent Holding Company, Inc. (Nasdaq: ADTH) (“AdTheorent” or the “Company”) is a leading digital advertising program using machine learning technology and advanced privacy solutions to deliver real-world value to advertisers. and marketing, announced today that it has been selected as the winner of the “Best Mobile Marketing Platform” in the Digiday Technology 2022 Awards, a technology platform that provides the best cross-device solutions for mobile marketing.

AdTheorent is a digital platform with a secret-transformational approach leading to the goal of creating a high-performance digital advertising program, serving both brand and customer service. Rather than focusing on targeting user IDs, AdTheorent’s Platform A\T uses advances in data science and machine learning to track user impressions on the statistical likelihood that serving ads on such impressions will yield the desired business goals of the campaign. AdTheorent builds custom machine learning models of each campaign goal — whether online activities such as sales or physical world activities such as store visits — and deploys them to a platform for automated execution and optimization. Available in a managed full-service capacity or as a Direct Access “auto-service” offering, the AdTheorenti platform works at scale with platform models evaluating millions of impressions per second based on 900+ data attributes, identifying data correlations between conversions. and optimizing targeting based on each impression’s predictive score. AdTheorent estimates that more than a million impressions are predicted every second, which will result in billions of digital media impressions converting to future consumer actions.

AdTheorent Predictive Advertising does not rely on third party data licenses, cookies, device IDs or aggregated or individual IDs. Secret Theorent’s leading-edge approach to digital advertising and ability to drive advanced business results for advertisers sets the company apart from others in the industry.

“AdTheorent brings a fundamentally different approach to targeted advertising that drives superior advertising results in a confidential and efficient manner,” he said. Jim LawsonCEO of AdTheorent. “We believe that the grammar program owes itself to technology for a more modern and driven method to effectively target objectives, and this is the disruption of added value that we achieve. We are honored to win the Digiday Technology Award for “Best Mobile Marketing Platform” and thank you, judges, for this recognition.

The Digiday Technology Awards 2022 recognize companies that explore new technologies and adapt them to meet the needs of the digital media industry. A panel of industry-leading judges evaluates hundreds of entries to identify companies or campaigns that clearly demonstrate success in the following indicators: Innovation, Creativity, Consumer Value, Results and More. Some of the most powerful digital rewards programs in the industry.

For more information on AdTheorent’s approach, click here.

About AdTheorent:
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and front-end privacy solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s machine learning platform leverages A\T’s capabilities in predictive targeting, geo-intelligence, audience extension solutions and in-house creative capabilities, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most suitable potential consumers coupled with an optimal creative experience to deliver better results, measured by each real sale. world business calx

AdTheorent is consistently recognized with numerous technology, product, growth and employment awards. AdTheorent has been named an AdExchanger 2022 Top 50 Programmatic Power Player and has been honored with the AI ​​Breakthrough Award and “Most Innovative Product” (BIG Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only six-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.” In September, demonstrating AdTheorent’s continued prioritization of its team, AdTheorent was named a Crain’s Top 100 Best Place to Work in NYC for the ninth year in a row. AdTheorent was ranked fifth in the Largest Employer Category and 17th Overall in 2022.

AdTheorent is headquartered in New YorkWith four offices across United States of America and Canada. For more information, visit adtheorent.com.

SOURCE AdTheorent

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